Guided
Guided
Give buyers the guidance they need to move forward
The experience helps buyers understand what matters, compare options, and explore the product in a way that fits their role, context, questions, and pace.
The Embedded AI Product Expert
Put your best product expert into every deal
Win more deals with less dependence on scarce experts
Modern B2B buyers want to explore on their own and at their own pace. But when the decision becomes complex, they still need trusted guidance. The Embedded AI Product Expert helps you clarify, standardize, and scale product understanding across sales conversations, distributor interactions, launches, and trade fairs.
One product. One use case. One KPI. A practical way to prove commercial value before you scale.
4×
More leads
80%
Less training time
1 KPI
Defined before the pilot
Why does this create value now
Modern B2B buyers can find generic product information on their own. What they still value from sellers is better guidance, stronger relevance, and confidence that the product story stays consistent across every interaction and channel.
That raises the standard for commercial teams selling complex products:
Sales Leaders
Need a way to help buyers move forward without pulling specialists into every conversation.
Enablement Leaders
Need product understanding to scale across reps and distributors.
Product Marketing
Need launches, website content, and follow-up to tell the same story and reinforce each other.
The Embedded AI Product Expert is built for exactly that. It helps teams turn product expertise into a guided, consistent buyer experience that supports sales, enablement, and product marketing simultaneously.
What it is
Not another sales asset. A better way to guide product understanding.
Most sales and marketing tools sit around the product. They share information, but they do not help buyers, reps, and partners build the same understanding of how the product works and why it matters.
An Embedded AI Product Expert operates inside the product experience. It guides, explains, responds, and adapts to the user. That makes it easier to give buyers useful guidance, keep product messaging consistent, and turn product expertise into something the commercial team can actually scale.
Consistent
Consistent
Make your product story clear wherever the buyer meets it
The same product experience can support sales meetings, distributor enablement, launches, website engagement, and trade fairs without changing the value story.
Measurable
Know what buyers actually care about
Every interaction can be captured. You can see what users explore, what they ask, and where they need more clarity. That creates better sales follow-up, sharper messaging, and stronger rollout decisions.
Have one complex product in mind?
Start with one product, one use case, and one KPI. Then, prove whether the Embedded AI Product Expert improves product understanding and commercial performance.
Where companies start
Three high-impact use cases
Most manufacturers do not start everywhere. They start where commercial impact is easiest to prove.
Distributor and Partner Enablement
Give partners a consistent way to understand and explain the product without waiting for specialist support from headquarters.
80%Less training time · Brunkeberg
Sales Meetings
Let buyers explore the product before and between meetings. Help them understand what matters so the next conversation can move faster and go deeper.
1clear product story across teams
Trade Fairs and Product Launches
Turn passive visitors into guided product exploration. Capture engagement data and improve the quality of follow up.
4×more leads · SafeLine
Ready to test this on one product?
A focused scoping conversation defines the product, use case, audience, and KPI before any build starts.
Commercial impact
One root problem. Three measurable outcomes.
When product understanding scales, several parts of the commercial engine improve at once.
Scale
Scale your product story without scaling your team
Every rep, distributor, and partner can access a consistent explanation instead of relying on a small group of specialists.
Efficiency
Reduce the cost of getting people up to speed
Faster onboarding for sales teams and distributors. Fewer repetitive specialist conversations. Less dependence on one-time training events.
Intelligence
Know what buyers actually care about
Real interaction data replaces assumptions. You see what users explore, what they ask, and where the product story needs to be clearer.
Evidence
Proven in real industrial environments
These proof points come from the same underlying principle: make complex products easier to understand through interactive product experiences.
4×
More leads from product experiences
SafeLine generated four times as many leads after using an interactive product experience at Interlift.
SafeLine
80%
Less training time
Brunkeberg reduced training time by making product learning more interactive and easier to repeat.
Brunkeberg
50%
Fewer support cases
Kongsberg reduced support cases by helping users understand installation and product operation more clearly.
Kongsberg
Common questions
What does the pilot include?
A scoping workshop, an interactive product
experience for one product, an AI Product Expert
trained on your materials, one defined use case,
engagement analytics, and a review with commercial
recommendations.
How long does it take to get started?
The pilot is designed as a focused proof of concept
rather than a broad rollout. Timing depends on
product complexity, available materials, and the
selected use case.
What if our product is very technically complex?
That is exactly where this approach becomes most
valuable. The more complex the product, the more
important it becomes to standardize how the product
is explained across sales, partners, and markets.
Is there a commitment after the pilot?
No. The pilot is designed to prove value and help
you build an internal business case. Scaling only
makes sense when the pilot shows enough commercial
evidence.
Which product in your portfolio should be explaining itself?
If sales performance still depends on a few experts being in the room, you already know where to start. The pilot is a practical way to test whether that expertise can scale.
Product
and KPI scoping workshop
Interactive
product experience for one product
AI Product
Expert trained on your materials
One defined
use case: sales, enablement, launch, or trade fair
Engagement
and behavior analytics
Pilot
review with commercial recommendations